Marketing · P2
Marketing Cost per Acquisition
Eligible marketing spend per attributed acquisition.
Missing inputsNot availableMarketing platforms and booking-engine analytics
Definition
What it means
- Formula
Eligible Marketing Spend / Attributed Acquisitions- Unit
- currency per acquisition
- Definition status
- REFERENCE ONLY
- Version
catalog-v1
Added by the hotel-team product brief; not represented as a named metric in the supplied four-page guideline.
Readiness
What the property needs
Marketing spend and an approved attribution model are required.
- Missingmarketing spend
- Missingattributed acquisitions
Source neededMarketing platforms and booking-engine analytics
Origin & context
Where it comes from
- Source domains
- Marketing · Web Analytics · Booking Engine
- Current origin
- No value
- Runtime
- Holdera Demo Hotel
Back to MetricsThis definition is not scenario-enabled.